There is a misconception that has spread like wildfire, is that creativity is the preserve of a select few only. The theory states that one needs to be born with a creative trait, or else there is no chance. But this is flawed. Instead, expertise is the reason behind creative solutions to be designed. The great scientist Albert Einstein for example, spent years studying Physics, before he was able to come up with his ground- breaking theories. There are several steps companies can take up to deliberately foster business innovations. One such way is by cultivating expertise, through deliberate assigning of challenging tasks. Another is to company- wide encourage exploration. The people need to be empowered through the use of technology. Pixar is an example of a company that is following this principle. Companies must also reward persistence among those trying to devise some solutions, just as IBM has so successfully done.


Uploaded Date:10 August 2019

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