While the business world has periodically been hit by disruptions which render existing companies as nearly redundant, the pace of these coming to the fore has only accelerated in the recent years. Since such game- changing business innovations have become all the more common now, a mechanism needs to be applied that can spot these before they truly turn disruptive. Existing incumbents may then plan their future course of action, and present operations accordingly. The Founder of the Future Today Institute, Amu Webb has curated an article on the MIT SMR highlighting this. Titled The 11 Sources of Disruption Every Company must Monitor, she lists a framework on ways a legacy brand can remain well prepared.

Source:https://sloanreview.mit.edu/audio/how-to-spot-disruption-before-it-strikes/

Uploaded Date:31 March 2020