A number of companies are now in the process of planning for the long- term. This is because they can see massive changes on the horizon. These changes may be due to technological or macro- economic factors. That is where consultants need to behave like futurists, and avoid drafting the strategy for too long a timeline. This is to avoid the trap newspapers fell in the early 2000s, as several newspapers shut down and the overall advertising revenue diminished significantly. Instead of using time lines, one could rather use time cones. This will have four categories. Those will be tactics, corporate strategy, vision and systems- level evolution. Each will have individual time lines, staring with just a year or two for the tactics to take shape, but more than ten years needed for the systems- level evolution.

Source:https://hbr.org/2019/07/how-to-do-strategic-planning-like-a-futurist?utm_source=twitter&utm_medium=social&utm_campaign=hbr

Uploaded Date:16 August 2019