Among adventure sports, Switzerland’s tourism landscape is famous for skiing and hiking. Now the country wants to add cycling to it. According to figures obtained, about a million and a half people visit Switzerland for cycling during the summer months. A third of those happen to be on round trips. Majority of these cyclists visit from either Austria, Belgium, Poland, The Netherlands, Germany, France, Italy, Czech Republic and the UK, besides those form the home country itself. The Swiss tourism authorities are planning a series of gala events to promote this such as media conferences, foreign correspondents being invited, brochures being printed and discussions with opinion leaders. The Mountain Bike World Championship will also take place in September this year. One business innovation the authorities have envisaged this year to attract the beginner-lever cyclists is to have specific circuits for them. Specific bike hotels are also being planned. Being one of the costliest camping destinations in Europe, means that this initiative will ease the financial burden on visitors.

Source:https://www.tourism-review.com/swiss-board-to-focus-on-cycling-tourism-news10559

Uploaded Date:07 June 2018