A new book released Blue Ocean Shift, has been written by management thinkers Chan Kim and Renee Mauborgne explores how certain companies are deviating from the established norms and setting value accordingly. Most industries today are seeing massive overload of competing companies. Retail is one such example. However, instead of competing in these red oceans, the creative ones are instead developing blue ocean strategies. A lot of focus is put on disruptive innovation. However, significant business innovation has taken place via non-disruptive paths as well. Prominent examples of this are online dating, microfinance, Sesame Street and Viagra. None of these put anyone out of job but instead created something totally new. Life coaching is another such, even though it didn’t even exist just two decades back but is now the second highest growing profession in the US behind IT only.


Uploaded Date:14 December 2017

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