A lot of companies go through phases, when they are not clear on what the future holds for them and the industry as a whole. This is especially true right now, with things being at a flux, thanks to the constant churn of new technologies. As a result, companies must reinvent new ways of communicating to the general public and to capture authentic business intelligence. This will prepare them for the upcoming period. Structures too need to be enabled in such a way that company- wide creative collaboration may take place. Flip charts, Lego blocks and Post- it notes for instance could be of much use now. Another tactic that needs to be applied is to view one’s work not as part of an assembly line, but indeed as a craft.


Uploaded Date:11 September 2019

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