James Dyson and his Art Fry have become symbolic to the corporate side of business innovation. His unlikely but highly effective creation has now become iconic. Companies now are searching for inspiration to replicate such inventiveness. A general disconnect has given way between good storytelling and adjacent academic labels. The establishment now needs to challenge itself. One thing has been realized. It is that, behind every breakthrough innovation, perspiration, serendipity and the presence of underdogs is a must. About a third of all innovations fall under the classic category. These have broad resonance across the industry or even cross- industry. Brands will now need to continue riding trends through their persuasive power.

Source:ttps://www.mckinsey.com/featured-insights/innovation-and-growth/telling-a-good-innovation-story

Uploaded Date:28 April 2020