It is well-known that imagination is a critical component for entrepreneurs to possess. But, this imaginativeness though may be divided into three categories. These three are – creative, practical and social. These three have a greater impact than motivation, experience or knowledge. Their presence is directly proportional to being able to generate a new venture idea or implementing any business innovation. Cognitive skills such as communication, innovation and administration are required to choose which of new ideas to pursue. Seemingly unrelated bits of data can be aligned together using creative imaginativeness. Social imaginativeness allows one to understand people’s requirements around which some idea can be pitched. Practical imaginativeness is needed to implement the ideas within the constraints and existing societal scenario.


Uploaded Date:27 September 2018

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