AI and Machine Learning need to be used to hone customer who will remain loyal throughout. For this a customer- first approach needs to be applied in the B2B world. This involves a through analysis of the entire data warehousing done thus far. This will help track trends in the customer base, so campaigns may be directed accordingly. Customized touch points need to be curated across the purchase journey. This needs to be incorporated across digital channels during the marketing campaigns. The reach needs to be expanded using advanced business analytics. This analytics performed need be data- driven, with adequate scope for post – sale digital engagement. It will also help partners in any B2B process to predict and anticipate customers’ needs. The content may be generated likewise.


Uploaded Date:28 December 2018

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