MANAGING in the

NEW WORLD

Chinese tourists are now sought after worldwide. This is due to their high numbers and new found affluence. Digital marketing campaigns are being run to connect overseas travel agencies with Chinese outbound tourism forums. One of the innovative methods of this is using Virtual Reality (VR). VR based tools are generally few in China and expensive. The market is right now restricted to Facebook’ Oculus, Samsung’ Gear, Google Dar Dream, Sony Play Station and HTC Vive. But its market is increasing as shown by recent sales on Alibaba. Tourism Ireland for example has partnered with China Youth Travel Service broadcasting them the Wild Atlantic Way using VR techniques.

Source:http://menafn.com/1095426699/Tourist-destinations-bet-on-VR-marketing-to-lure-Chinese

Uploaded Date: 18th May 2017

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