Travel companies used to be ahead of the curve in gauging customer preferences. Travel and tourism was the first industry which made copious records of customer travel trends and developing loyalty programmes accordingly. The retail industry was the one which caught up best and has now marched ahead. That is where the travel industry needs to pick up on. Digital marketing is something which travel firms are not doing effectively. Travelers require greater level of personalized attention and itineraries must be customized accordingly to preferences. Offers must be tied up to spending patterns.

Within the broad gamut of medical tourism, business innovations abound and one aspect that is gaining currency is the concept of air ambulances. While a typical medical tourist travels to another country to receive medical care, some of the high end clients might rather wish to get similar treatment while onboard often on long flights. India, Israel and Ireland are some of the countries that are getting active in this field. US based REVA has good experience in this field having transported American and Canadian clients to places such as Mexico, India, Brazil, Thailand and the UAE. South Africa’s Surgeon is another leading player to conduct the same. The UAE is emerging as another hub due to medical facilities established at Abu Dhabi and Dubai, thus generating numeroustourism jobs. The major players are aware of the market impacts if such measures and innovations prove successful.

Technology is playing an increasingly crucial role in the art of corporate training. As per market researchconducted, around 77% of companies in the US are organizing e-learning based training programmes for employees. Among the biggest advantages of this system, is that large number of people can get access to a session simultaneously fostering further collaboration. The learning can also be delivered and monitored from a central point thus ensuring uniformity. Remote access software also provides advantage of high security as well as ease in troubleshooting. 

The Harvard Business Review has created a matrix which pits each individual’s orientation and focus areas to determine the person’s positioning as a thinker. The idea is to develop teams within organizations that are compatible not only in doing terms but also in terms of thinking. On the big picture or macro orientation, there exist four categories. The Explorer generates creative ideas and is good at business innovation. The Planner designs effective systems. The Energizer is good at mobilizing people to action. Then the Connector interlinks all by building and strengthening relationships. On the micro or detail orientation there exist four further cells. The Expert seeks objectivity and insight while the Optimizer is concerned about improving productivity and efficiency. The Producer wishes to achieve completion and momentum. Finally, the Coach wants to cultivate people and potential. Each of the employees in a firm will fall among either of the categories. 

Tourism consulting provided by the World Travel and Tourism Council has stated that more than 50% of Spain’s service exports stem from the travel and tourism industry alone. In fact nearly a sixth of Spain’s GDP also derived from the same. Tourism jobs account for more than double the employment opportunities provided by financial services. This trend is set to grow as the industry is poised for a growth of upwards of 2 percent and policies are being shaped in order to cater to the same.

As per tourism consulting provided by the World Travel Monitor, fewer young Europeans are travelling internationally than a decade back. This has been fuelled by several demographic factors, one of which is the low birth rates over decades which has resulted in the numbers of this segment simply plummeting. Another factor is that due to the internet, younger people are often preferring to surf the world from the comfort of their couches rather than actually going out tom explore. This is bad news for the budget hotel industry added to the existing problem of Airbnb’s increased presence. The only European country though which has ridden through these tough times seems to be Germany which has seen a spike in young inbound tourists’ numbers. 

International tourism has risen globally by about four percent as per tourism consulting provided by the World Tourism Organization. Europe, Asia and the Middle East were the most visited regions. Due to political instability North Africa suffered in terms of numbers. The fallout was worst in Tunisia where attacks on tourists in Tunis and Sousse has triggered fear and negatively impacted tourism jobs. Even sub-Saharan Africa experienced a dip mainly due to the Ebola outbreak.

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