Steve Jobs, as the CEO at Pixar would always insist that people physically go out of their comfort zones and meet newer people. Serendipitous conversations fueled creative ideas, he believed. What he instinctively knew has been proven through a study done. This is also true on social media. The more diverse is one’s network on Twitter, LinkedIn and on Facebook, the more are the chances to generate business innovation ideas. This was proven by the Organizational Network Analysis (ONA), which is a technique to map the networks on twitter users. The digitally connected world of today, sees a number of such relationships forged, purely on public social media. These interactions, too can get positive idea out.

Source:https://sloanreview.mit.edu/article/how-twitter-users-can-generate-better-ideas/

Uploaded Date:20 February 2019