A lot of people end up prioritizing on their comfort zones. Due to the corresponding rut that sets in, there is little scope for innovations. In order to free up this space for such business innovation, two steps exist to be taken one-after-another. First is to figure out the yikes zone, outside one’s sphere of comfort. Then one needs to work out ways to ensure that eventually this yikes zone may be tamed, and one is equally comfortable within it. The transition zone between comfort and yikes needs to be identified. The task of downsizing this zone of discomfort needs to be broken down into parts so that disparate solutions may be brought out. A lot of people take brain vacations for this, where the thinking process is simply slowed down. The development of cutting-edge Gillette razors came out as a result of such breaks.


Uploaded Date:27 February 2018

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