While organizations try every trick in the book to ensure customer satisfaction, the inherent flaw in this belief is that the public may not think in the same way as the founders of the firm may. Two simple concepts can help bridge this gap. The marketers need to know the highest-volume customers. Since they have been and will be contributing the maximum share, it is important to serve the market keeping their needs as paramount importance. The initial adapters of any innovation need not be the long-term users. Just as Skype was the business innovation so had first-mover advantage, but a lot of its transmission interruptions got eliminated by Apple’s Face Time. Skype survived because the product was robust enough. Once this is done, the company must strive to bridge the satisfaction gap which exists between complete gratification and adequate results.

Source:https://www.strategy-business.com/blog/Two-Simple-Concepts-for-Satisfying-Customers?gko=db0f4

Uploaded Date: 27 October 2017