Right from the outset, customers and business commentators have been skeptical about the positioning of Amazon Go. Like the concept of driverless cars, this seemed imaginative, even if people were unsure of its viability. Through this concept, Amazon is creating a more shopper- centric offering. This business innovation is helping align Amazon’s long- held digital native strategy, with the concept of physical stores. While the store in Seattle has been quite a success, the company is not disclosing whether it plans to open more of them in the near future. This experiment is also good for Amazon’s data warehousing initiatives, as the company will over a period of time, be able to track a substantial sample of in- store customers to understand their behaviours. Store security is a key concern, so there are cameras attached to all the walls at these stores.


Uploaded Date:07 June 2019

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