Some marketing trends have been identified which will have a major bearing across industries in the year 2019. The first such trend is the shift in the marketing funnel. Instead of seeing customers on a ‘gatekeepers to wallets’ mode, targeted communication to those interested is much more beneficial to all. The content will be key in 2019, especially for unlocking the vast potential of social media. Like social media, influencers are also proving to be a big hit in the world of digital marketing. The scope of AI will continue growing this year. Security issues are becoming a bigger concern for more number of people. Another area to grow is the use of chatbots. As per business intelligence received from Grand View Research, the chatbot market worldwide will peak at over a billion dollars by the year 2025. Similar will be the impact of voice searches. Likewise, visual searches are soaring in popularity thanks to the presence of platforms such as Pinterest’s Lens. While videos are getting increasingly popular for a while now, across social media outlets like Instagram, Facebook and YouTube, now the latest growth area will be vertical videos. The focus of all marketing campaigns now needs to incorporate the Generation Z as well.


Uploaded Date:31st December 2018

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