The entire process of talent recruitment can often go very tricky. While seniors try to assess the candidates, any wrong step taken by the interviewers, can have ripple off effects. Now thanks to social media, instances have been recorded when candidates have taken to the web and blasted their potential recruiters, including the brand itself. This creates a very negative digital marketing footprint for the brand. The likes of Glass Door, Trip Advisor, Yelp and of course Twitter, are often the platforms that may evoke such a reaction. Wrong response to this negative publicity can lead to further damage. One need not respond immediately, but take one’s time. Companies and its senior leadership need to remain accountable for their actions.


Uploaded Date:20 May 2019

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