The alignment between sales and marketing functions has become crucial in the ongoing digital era. To execute this, certain perspectives need to be well understood. Firstly, it is time to recognize digital marketing as a game changer. Marketing technology stack must be leveraged to use actionable metrics across vertical lines. Another perspective is that digital natives are using their own new models. For both digital natives as well as legacy companies, a customer-centric view is essential for all. Another view is that sales is not separate from marketing, but indeed a part of the mix. Companies that have developed a holistic view of the same have done much better.

Source:https://www.forbes.com/sites/jenniferdavis/2018/10/09/3-fresh-perspectives-sales-and-marketing-alignment-in-the-digital-era/#185c70e3d26c

Uploaded Date:10 November 2018