Managing online reputation is extremely important for brands’ digital marketing efforts. In order to succeed in this, certain tools have been identified. One is Brand 24 which is ideal for social listening and monitoring online brand mentions. Another is Naymz which tracks the brand’s social influence across social media platforms such as Facebook, Twitter and LinkedIn. Then there is Go Fish Digital. This monitors mentions specifically across forty complaint websites driven by Google. This reduces the work pressure of sifting across networks. Review Trackers allows business intelligence to be gathered about brand feedback from across eighty plus review sites. And then there is Reputology which in addition to monitoring social mentions, also has the added feature of sending customizable response emails. It includes a suite of analytical tools.


Uploaded Date:01/07/2017

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