Some trends have been identified which will force a change in any company’s digital marketing strategy for the year 2019, starting with an increased attention towards Artificial Intelligence (AI). More than four-fifths of respondents in a survey confirmed that the use of AI brings greater business rewards. It also helps in generating authentic business intelligence on customer usage, so that personalized services could be offered to the same. This has further implications on the next trend which is of chatbots. These bots are heavily reliant on the data tracked and analyzed to have error-free smooth conversations with humans. Then there are social messaging apps such as WhatsApp and Facebook Messenger which have monthly 3 and 2 billion users respectively. Influencer marketing is the next big thing as it helps organically build longer-term relationships between customers and the brand. SEO has been around for a while now, and getting stronger. But it cannot function without the right support from content.


Uploaded Date:08 November 2018

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