Tapping into the networks of influencers is one of the key modes of conducting a brand’s digital marketing now. However, certain factors need to be taken care of, before reaching out to this lot. First of all, the brand needs to clearly spell- out its end goals. Brand personas need to be curated for each of the major influencers, so that the marketers know which one will be best suited to the kind of audience. There has to be thematic consistency across all brand communication, so that the same message reaches out from all platforms. Deep business analysis needs to be conducted on all digital footprints, to prize the content accordingly. Ultimately, the brand must be clear as to what are the key deliverables for the influencer, and what the company ought to handout in return.


Uploaded Date:13 February 2019

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