Online shopping is set to become the most popular retail mode in the years to come. Thus unsurprisingly, the digital marketing budgets of most organizations is rising with the cumulative coming out at 118 billion US dollars by 2021. However dividing this budget equitably into different activities is time consuming and financially inefficient. Thus, various marketing activities need to be bundled together and used as integrations. One such is Google Analytics as it allows tracking of highest traffic sources but also provides crucial business intelligence on lead conversions. Then there is the Google Search Console that tracks keywords that are not otherwise easily visible. Double Click enables quicker reporting of data and subsequent analytics. Call Tracking is another important function allowing multiple benfits. It allows measurement of landing page’s performances. It also lists the destination they went to – physical or virtual- post the call made. Another tool called Optimizely provides the iteration for productive A/B Testing.

Source:http://www.econtentmag.com/Articles/Editorial/Industry-Insights/5-Online-Marketing-Integrations-Successful-Businesses-Use-118962.htm

Uploaded Dare:01/07/2017