Five technologies have been identified that enable easy connect to be forged between customers and the brand. The first one such is App Store Optimization. On the respective stores, the app must be easily discoverable. This is influenced by app title, keywords, download numbers and user ratings. Push notifications are another ideal method for digital marketing. They especially help in directing traffic back to an app after it has been used but some transaction not completed or regular use not being made of. Personalized marketing allows segmented targeting by using funnels for grouping entire data under demographic, location, purchase history, gender or life-cycle stage heads. Notifications may also be made use of within apps when in use. This leverages the power of analytics by improving user engagement while using app. Similarly, real time business intelligence may be extracted out of the app using freebies, promo codes, cash back offers and suggestions. This provides engagement analytics.


Uploaded Date:27/06/2017

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