Marketing automation has really caught up big, so companies are investing in it for the near future. Some trends have been identified that show how the future will shape up. Most of the experienced players have by now realized that there is no substitute for constant experimentation and testing. This generates the kind of business intelligence needed to understand the product or market. There is a shift that has emerged in favor of omni-channel marketing. Due to the new data privacy laws and increased regulations, especially in Europe, “permission marketing” has remerged into the mainstream. Social media is proving to be the star player for digital marketing. The methods have not remained static but constantly evolved. Customers rely on social media platforms more than ever before for their purchase decision. A need has been felt for newer ways to broadcast content. The communication style has to be matched to the medium selected.


Uploaded Date:10 November 2018

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