Some interesting business insights have emerged from a recent study conducted by the MIT Sloan Management Review. First of all, a well-drilled corporate strategy seems to be a thing of the past, as few professionals, even at the top seem to be aware of the true ramifications of the work they do. While customer satisfaction is a major business driver, when it comes to employees, the opposite seems to be truer. Companies are honing-in employee dissatisfaction as apparently this leads to increased deployment of innovations. While companies are actively pursuing new technologies, this shift is resulting in a people having incomplete information. Half-baked use of technology is proving to be more dangerous than fruitful. Artificial Intelligence (AI) is now the latest buzzword but industry experts are divided on how actually effective it is. One of the oldest business maxims, on maximizing scale seems to be getting lost as no company is managing to effectively do this in a variety of fields. Instead, they will be well-advised to stick to niche areas. Online purchase behavior is a lot determined by peer pressure. So, digital marketing efforts must be geared up towards establishing marketing bubbles, because each such move will have ripple-on effects.

Source:http://mitsloan.mit.edu/newsroom/articles/6-new-business-insights-from-mit-sloan-management-review/?utm_source=mitsloantwitter&utm_medium=social&utm_campaign=smrmarch

Uploaded Date: 30 May 2018