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Artificial Intelligence (AI) is not longer the sole preserve of tech geeks, but is being used in several day-to-day operations especially those involving customer experiences. One such recent implementation was a chatbot used by 1-800 Flowers which used an algorithm to speed up the customer experience. Retail firm North Face uses IBM’s Watson interface to gauge business intelligence on customer requirements before curtain a personalized shopping experience for them. UK’s Dixons Carphone even provides insurance advice using an AI powered chatbot. Domino’s Pizza uses Facebook Messenger to conduct its digital marketing conduits. Even fraud gets detected by Ticket master. Black Diamond’s equipment is used to help customers ski while also getting a personalized experience. Spotify gauges personal preference using AI to provide the range of music best suited to the particular user. The China Merchant Bank uses the We Chat Messenger to handle customer queries. AI helps Google Photo to tag users whose photos have been identified. A highly interesting use of predictive analytics is done by KFC. They have a facial recognition software powered by AI to actually predict orders.

Source:https://www.forbes.com/sites/blakemorgan/2018/02/08/10-customer-experience-implementations-of-artificial-intelligence/#32e4333b2721

Uploaded Date:27 February 2018

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