Global consulting giant Accenture has long been known for its position as a “fast follower”. Instead of being an innovator, the company adopted the strategy of aping any innovation at scale. However, this strategy was failing in the digital age as by the time they would catch up the technology would fade away to be replaced by the latest innovation. While changes have been afoot for a while, the latest ones in digital marketing, cloud computing, mobile apps, cybersecurity, artificial intelligence, encryption and business analytics has given a total different dimension with more to come. Blockchain, immersive reality and quantum computing are not yet there, but coming for sure. Even the products that companies have been providing to customers for years are experiencing an evolution. IT in business is no longer a technical advantage but indeed a tactical one. New technologies are penetrating multiple parts of companies while also improving the productivity of workers.

Source:https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/richkarlgaard/2018/07/17/how-giant-accenture-learned-to-run-at-digitals-fast-pace/&refURL=&referrer

Uploaded Date:20 July 2018