There are several ways in which the ad industry has been altered by the presence of digital marketing as a game changer. Communication is now expected to be instant. A greater level of transparency is now expected of the brands. Due to the enormous quantities of data warehousing now taking place, no marketer can complain about the lack of business insights. The role of micro-influencers has expanded. No brand can now remain on top forever. As a result of the constant churn, brands are forever playing catch up. All this has forced marketers to device more innovative methods to breach the market. Brands can no longer remain remote, but are indeed more human-centric.

Source:https://www.mediaupdate.co.za/marketing/145822/seven-ways-digital-marketing-has-changed-the-ad-industry

Uploaded Date:12 November 2018