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Good ideas of course are of course the fulcrum behind the right innovations. These ideas though do not occur in vacuum, but a process needs to get followed. The top digital evangelists too have never shied away from focusing on the importance of social interactions. Research suggests that one key method of doing so is via Twitter. So, employees with a diverse Twitter network tend to have a better idea- generating trend. Twitter users also have a better pulse of digital marketing, as they can constantly see how networks get leveraged by influencers. Diversity in networks is also essential. This enables the person to think differently.

Source:https://sloanreview.mit.edu/article/how-twitter-users-can-generate-better-ideas/

Uploaded Date:04 June 2019

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