Artificial Intelligence (AI) is impacting digital marketing in several ways now. In fact, the two are now working in tandem. One of those ways is an improved user experience as brands are able to gauge what are the true requirements of their customers, so delivering accordingly. Voice search technology being used through digital assistants such as Siri, Google Home and Alexa is an example of this trend. Another benefit is predicting customer behaviour thanks to the vast treasure trove of data warehousing now done, which allows for an analysis of historical trends down to granular bits of detail. This data collection is now being done by third-party DMPs (Data Management Platforms) AI enabled chatbots are also facilitating real-time customer support. Facebook Messenger is an example of such initiatives being undertaken.


Uploaded Date:17 November 2018

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