The volume of marketing by making use of blockchain, has grown a whopping thirteen times in a period of barely a year and a half. Blockchain represents the latest advent in digital marketing, a spot that was earlier held by the likes of social media, mobile phone and the internet. A few major areas have been understood where blockchain marketing is making a truly transformative impact. These are in the areas of content marketing, social marketing and in programmatic & decentralized advertising. Broadly speaking, management, commerce and data are the three areas. Ad tech has also grown by leaps and bounds on this technology. Fraud mitigation, information privacy, data warehousing and for digital payments, blockchain is leading the way. New talent is also flowing in to the sector as a result of the innovations.


Uploaded Date:26 February 2019

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