London and two of the other biggest cities of the UK- Manchester and Birmingham- are set to launch a campaign to promote these three destinations in Asia. The mayors of all three cities are alrady onside as part of this campaign. The target catchment area will be China, India and the countries around the Persian Gulf, as the general thinking pervades that these three will be the major drivers of growth in inbound tourism. China is already one of the main sources with arrivals as well as expenditures expected to rise by more than a hundred percent by 2025. So, a digital marketing campaign involving social media outlets such as Weibo and We Chat is already being executed. The rise among Indian travelers is expected to soar even more so. Scotland has joined in with specific focus towards its capital city- Edinburgh.


Uploaded Date:03 March 2018

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