Design has now become an essential part of business. The aesthetic appeal of several brands has enabled the same to rise above their competitors. The McKinsey Design Institute (MDI) has thus been curated to cater to the design thinking needs of various businesses. Four major values have been identified which business need while finalizing their design strategies. They must understand that the talent recruitment to be done for this, must be from a diverse professional background. The leadership behind this initiative hasto have an analytical bent of understanding. The iteration or testing has to be continuous a process. Ultimately, it all boils down to the user experience. It has to be easy to use and implement. A strong correlation has been found between the business performance and the scores attested by the MDI. This is true across the industries surveyed which are- retail banking, medical technology and for consumer goods.


Uploaded Date:07 January 2018

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