Major marketing decisions are no longer made on the basis of intuition or experience. Thorough use is made of big data. These data sets are gargantuan enough that traditional data processing systems are unable to cope with them. Google Analytics is the perfect tool to gauge the kind of insights such data sets may provide. It also helps in making digital marketing campaigns more successful by first of all designing better campaigns. The market intelligence received also helps in setting more pertinent pricing. This is especially relevant for the B2B segment due to the singularity of each occasion. This intelligence gathered on consumer needs, helps funnel the right web content as well. Netflix is an example of a company that uses this data to disburse personalized content suited to different market segments.


Uploaded Date:12 November 2018

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