Digital technologies, while ubiquitous, have now started piercing through industries. This will have substantial implications on profits, opportunities and the revenues to boot. This is further compounded thanks to the emergence of new markets. There will be ahead, even greater digitization and a corresponding performance pressure. The greatest impact has already been seen in the media and entertainment sphere, thanks to the rise of digital marketing. The next most affected industries have been retail, high tech, healthcare, telecom, travel and logistics. Towards the bottom in terms of impact have been professional services, financial services, automotive and the least in consumer packaged goods. Companies also need to carefully assess, where to make their digital investments. This is because these investments have seen an uneven return ratio. Looking at the digital winners, it is clear that those with bold strategies, have come out on top.


Uploaded Date:30 July 2019

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