For the last few years, the penetration of digital technologies in to marketing has been rampant. The entire marketing strategy is now driven suing a suite of technologies. One area not considered that seriously so far has been Blockchain, yet it can be the ultimate tool with the highest digital marketing footprint as it can reach out to unique consumers. It can be used to target specific connected channels such as the DAC platform. Since blockchains can trigger financial gains through several cryptocurrencies, customers feel incentivized to use it. One startup Agora in particular is leveraging this market sentiment. Artificial Intelligence (AI) has already made massive strides and will get stronger when paired with Blockchain. While Big Data has so far been used to gauge specific insights, it is getting bigger which blockchain can truly trigger.

Source:https://www.entrepreneur.com/amphtml/310285

Uploaded Date:07 June 2018