Corporate Culture

The use of the word cult is usually associated with religious or spiritual gurus. It can even be applied to political ideas. It means a strict adherence to some idea. Many businesses too flout such cult-like norms at work. This often leads to improved loyalty among the team members, but a stifling of any creative juices. The leaders tend to be charismatic and good speakers. They also infuse elements of magic in team talk to maintain that iron-like grip. There is a constant fear-inducing with an ‘us versus them’ approach being followed. There is a paranoid thinking that permeates at such places. Ultimately, it is not good for inducing business innovations because every decision flows through one person or built around a certain idea. People live in fear as dissenters are to be punished.


Uploaded Date:17 November 2018

Change management is a notoriously difficult aspect to navigate. It requires a multidimensional understanding of the situation. Challenges are complex. The first thing to be effected during such efforts is to change the pre-existing mindsets. For this, the employees need to first believe in the purpose the company stands for. There must be reinforcements systems in place in the organization that can keep replenishing this purpose. The right corporate training sessions need to be put in place so that the skills required for the new model of work may get built in. The organization must also hone in certain role models who will act as an anchor for the newcomers. To put this approach into practice, a storytelling is an effective art.


Uploaded Date:14 November 2018

It has been found out that the design or architecture of hospitals or other such health centres matters a lot when it comes to final health outcomes. The layout and size of a room, plus the fitment of beds in which part of the room, matters more than meets the eye. This is known as social design and has been in existence longer than design thinking. While the latter is focused on providing solutions to individual users, the former is for communities as a whole. A prime example of this social design is the collaboration between the MASS Design Group and Dr. Neel Shah. This experiment has been most successful in developing tropical countries such as in Rwanda and Haiti, where the spread of contagious diseases has been checked. Some principles have been identified that are adaptable enough to be used in all environments. First of all, the vision must also reflect on the final goals. There will be people who won’t appreciate the initiative. Their inputs must be tallied to see where things could go wrong. Those not visible need to be brought into the mainstream. Maps to help all understand the plan is one such way. There must be continuous experimentation before arriving at the desired point.


Upload Date:10 November 2018

Business constantly crave enhanced profits, shareholder value and market share. Quantitative metrics are thus designed to curate such a high-performance culture. However, research conducted by FTSE Russell on the “100 best Companies to Work for” list revealed that the one thing common to these companies is their focus on talent management and employee engagement. Thus, contrary to the usual belief, putting employees before customers can lead to increased productivity as a result of improved employee retention. In order to create a growth culture, companies need to establish rituals which percolate down and can be repeated for ages. Gaps in the process need to be identified before filling these. Each micro team needs to identify a champion who will be the leader in charge of the cultural shift. To ensure that the entire team is onside with such desired cultural norms, all the behaviours need to be documented. Once done, specific corporate training sessions need to be enlisted which will focus on aligning the behaviours to the overall strategy.


Uploaded Date:23 October 2018

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