Corporate culture, if used the right way, can be the differentiating factor that drives an organization towards the path of innovation. It can help in bringing the right services to the market, plus help the company in talent recruitment and subsequent retention. For this, company leaders need to start moving on from inherent values to executed behaviours. While phrases such as “solution-oriented”, “collaborative” and “entrepreneurial” sound good, they are of no use, till actually put to play. From mere one-sided corporate communication, the firm needs to shift to multi-pronged employee engagement. HR must not be about processes, but about the entire operating line. And finally, the approach needs to move on from the traditional top-down system to one that is bottom-up.


Uploaded Date: 13 February 2018

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