The ongoing COVID- 19 pandemic has forced businesses to invest in the relatively nascent field of hotel technology. It has been pointed out by researchers that about ninety- eight percent of all hotel visitors leave before making any reservation. Thus, websites are being streamlined by which room booking can be done smoothly. Live chats are being facilitated. To further boost hoteliers’ digital marketing footprint, the presence on social networks is being ramped up. Digital means of payment are being universalized now. One area where hotels will need to work on, will be closer cooperation with call centres. Some are being set up specifically for the hospitality sector itself. Emails are being used as the last- mile connectivity, in order to boost loyalty among the customers.


Uploaded Date:20 May 2020

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