A study conducted by the CIO magazine in 2017 confirmed that about a third of all CRM (Customer Relationship Management) projects fail. A number of reasons have been cited for the same. The common ones being data integrity issues, technology adaption or being over- budget. Today CRM tools are being used to muster a number of fronts such as progress reporting, improve business intelligence, predict the project completion dates and much more. The demands on the software tools are too much. Instead, marketers need to rethink the role of the CRM tools as a revenue source. The right corporate training need also be provided by the managers for their subordinates to improve process, not for inspection of work. Finally, the marketing and sales efforts need to be aligned on the same page.


Uploaded Date:10 January 2019

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