One of the aspects that has received massive traction in recent years within the business world is design thinking. It is the perfect amalgamation of human creativity, aesthetic sense and business requirements. Yet the way it is approached is quite faulty. It is viewed within a highly static lens. That is why there is the need to look at the new avatar- Experience Thinking (XT). It is a dynamic approach using conventional design methods but in coordination with Customer Experience Management and Customer Experience Design. The former includes components such as CX Journey Maps, NPS and Stakeholder Analysis. There are four steps to executing this. The foundation level is about the brand experience. It involves brand aspects such as a persona, a DNA, positioning, brand promise andlanguage. The second step is about its manifestation through the customer experience. This must be followed by a translation to the product’s service experience. And finally, there is the realization step which is the final design.

Source:http://innovationexcellence.com/blog/2018/07/19/design-thinking-grows-up-welcome-to-experience-thinking/

Uploaded Date:26 July 2018