MANAGING in the

NEW WORLD

Income volatility and lack of savings unfortunately defines much of US society now. Nearly a fourth of the population does not have enough credit history, that even warrants a credit score. An even larger number have low credit scores, categorized as subprime. Many cannot even cover emergency expenses. Many such people unfortunately need to rely on payday loans, several of which charge usury- level interest rates, even up to triple digits. It has also become very difficult for banks to cater to non- prime customers. AI and alternative data though can help out in this situation. This involves a kind of data warehousing that is of high relevance to the fin-tech industry. Digital footprints strewn all over the digital space, can help track all these touch points. This system is also apt for fraud detection. Unlike several other industries these days, social media data does not hold much importance for the bankers.

Source:http://knowledge.wharton.upenn.edu/article/fintech-serving-invisible-prime-borrower/

Uploaded Date:08 June 2019

A detailed study has been conducted by several researchers on what are the differences in the shopping patterns across the generations of millennials, baby boomers and the gen Xers. There are several obvious differences, such as in the use of technology, but there also exist several hidden trends. Due to the enormous quantities of data warehousing nowadays done, it gets easier to conduct such studies. The boomers tend to focus their online searches towards multi channels chains, while the younger millennials do so for app- based services. The former includes Costco, Lowe’s and Home Depot, while the latter category has Uber, Lyft, Grub Hub, Seamless, Haute Look and Gilt as part of it. When it comes to in- store purchases, millennials prefer specialty stores.

Source:http://knowledge.wharton.upenn.edu/article/new-tools-answer-age-old-question-of-what-do-customers-want/

Uploaded Date:07 June 2019

To be successful at marketing in the present scenario, is a whole new ball game to what was earlier. Classic approaches need to be reworked. One has to master the art of digital marketing. Technology is merely the first step that will help enable this transition. Technology is getting increasingly more disruptive. Newer suites are constantly taking over. This includes augmented reality, AI and voice even more so now. One needs to fit in these technologies to the existing businesses, before they lose their competitive edge. Huge amounts of data warehousing is now being done. This is all thanks to the numerous data points now across any chain.

Source:https://sloanreview.mit.edu/article/10-principles-of-modern-marketing/

Uploaded Date:13 May 2019

Making crucial connections with new age influencers is a key ingredient for the evolved digital marketing efforts. Facebook and Google remain the dominant players in this field. Even Verizon’s Oath failed to change this equation by much. Other advertising portals are seeking innovative channels for revenues, thanks to the overt dominance of those two platforms. Business intelligence provided by PwC confirms that digital ad spend is increasing at double the pace of the other forms of the same. Among countries too the divergence is high, with Nigeria, India and Brazil leading the way among the larger economies. The developed economies of USA and Germany are growing at a slower pace. E-commerce and gaming are tow of the most important growth areas for these digital ad firms. Podcasts are another innovative method of reaching out to the final customer. We Chat is another giant platform primed for growth. Newer capabilities are now emerging.

Source:https://www.strategy-business.com/feature/Making-connections-with-the-new-digital-consumer?gko=ccc89

Uploaded Date:13 May 2019

The volume of marketing by making use of blockchain, has grown a whopping thirteen times in a period of barely a year and a half. Blockchain represents the latest advent in digital marketing, a spot that was earlier held by the likes of social media, mobile phone and the internet. A few major areas have been understood where blockchain marketing is making a truly transformative impact. These are in the areas of content marketing, social marketing and in programmatic & decentralized advertising. Broadly speaking, management, commerce and data are the three areas. Ad tech has also grown by leaps and bounds on this technology. Fraud mitigation, information privacy, data warehousing and for digital payments, blockchain is leading the way. New talent is also flowing in to the sector as a result of the innovations.

Source:https://venturebeat.com/2019/02/16/blockchain-marketing-tech-landscape-grows-13x-in-18-months/

Uploaded Date:26 February 2019

Facebook has just concluded a study on how shopping behaviour is determined by Instagram. In this report, Facebook points out that the four top parameters to judge brands on Instagram are popularity, creativity, relevance and entertainment. Japan is the only odd one out among the major markets, as there informative is the second most sought after attribute. The digital marketing capabilities of any brand get a boost, merely by having a business page on Insta. On finding the said business page, the majority searched for more information on the brand. Some even visited the brand’s app or website. A few even followed those pages, while some speak to others on the same. The best part though, is that nearly half of them, ended up making a purchase, either offline or online.

Source:https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-how-instagram-drives-shopping-behavior/547840/

Uploaded Date:20 February 2019

Pinterest has long maintained that it is not part of the social media bandwagon. Instead of connecting users with one another, it helps people with ideas, get connected to products. This positioning helps Pinterest in avoiding the collision with the market giant Facebook, but also means that its use within the digital marketing space is very different. More of direct selling with brands can take place here. Pinterest’s ‘Shop the Look’ Pin which was launched in 2017, is now set to go automated. Its first business client will be Home Décor on the IOS. Pinterest has also formed a link with Shopify, which will further add to their respective e- commerce potential. The two- hundred and fifty million monthly active users is much less than those on Facebook’s Instagram, but due to its unique discovery model, the brand continues to have its own niche space.

Source:https://www.socialmediatoday.com/news/pinterest-expands-ecommerce-potential-with-automated-shop-the-look-pins/547834/

Uploaded Date:20 February 2019

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