MANAGING in the

NEW WORLD

The alignment between sales and marketing functions has become crucial in the ongoing digital era. To execute this, certain perspectives need to be well understood. Firstly, it is time to recognize digital marketing as a game changer. Marketing technology stack must be leveraged to use actionable metrics across vertical lines. Another perspective is that digital natives are using their own new models. For both digital natives as well as legacy companies, a customer-centric view is essential for all. Another view is that sales is not separate from marketing, but indeed a part of the mix. Companies that have developed a holistic view of the same have done much better.

Source:https://www.forbes.com/sites/jenniferdavis/2018/10/09/3-fresh-perspectives-sales-and-marketing-alignment-in-the-digital-era/#185c70e3d26c

Uploaded Date:10 November 2018

Some strategies have been identified which can best help augment the existing digital marketing strategies. First of all, any marketing activity now needs to be focused with the mobile phone as a central device. This is because as Pew Research confirms, youngsters are most likely to make their purchase decisions using their mobile phones. Similarly, social media is where millennials are spending a lot of time and getting influenced by. The mobile phone and social media actually work in tandem. A lot of focus has to be put on the data warehousing. This entails not merely the collection, but also the periodic review on what kind of data and what sources are reliable.The use of analytics will help pinpoint the exact data. Marketers must understand the conversion rates from various campaigns. This way they will be able to optimize their activities. Marketers must understand that content holds sway today more than ever before. Instead of being merely flashy, the content needs to be user-oriented.

Source:https://www.forbes.com/sites/forbesagencycouncil/2018/10/09/how-to-augment-roi-with-these-five-digital-marketing-strategies/#75a5e01c59c2

Uploaded Date:10 November 2018

 

Several digital marketing strategies have been pointed out to expand a business in the coming year. A blog is the first thing every business must start off with followed by creating a podcast. In both these, tangible actionable verbs need to be used. One needs to build a presence on social media. After this, webinars and videos need to be curated. In order to capture critical business intelligence one can offer free downloadable versions so users may share their email IDs. To add to this, deliberate keyword research has to be conducted. Infographics can capture the imagination so must be posted on the website, as must case studies to reach out to a more intellectual audience. The brand has to reach out to influencers. Adequate competitor research must be done via Google. But to check one’s own presence, Googling self is also needed. By all means, one has to respond to any negative reviews, but also to positive ones. Citations and customer testimonials must be sought for the local listings, but all such listings must have consistent data. One must join as many associations as possible. For analytics, nothing better than Google Analytics. One has to make sure to put contact info on each web page. This site must be mobile friendly as well. Online chats, press releases and holding contests are ways to engage with the audience. Collaboration is key, so partnering with other businesses is a must.

Source:https://www.socialmediatoday.com/news/26-marketing-strategies-to-expand-your-business-in-2019-infographic/541331/

Uploaded Date:08 November 2018

Some trends have been identified which will force a change in any company’s digital marketing strategy for the year 2019, starting with an increased attention towards Artificial Intelligence (AI). More than four-fifths of respondents in a survey confirmed that the use of AI brings greater business rewards. It also helps in generating authentic business intelligence on customer usage, so that personalized services could be offered to the same. This has further implications on the next trend which is of chatbots. These bots are heavily reliant on the data tracked and analyzed to have error-free smooth conversations with humans. Then there are social messaging apps such as WhatsApp and Facebook Messenger which have monthly 3 and 2 billion users respectively. Influencer marketing is the next big thing as it helps organically build longer-term relationships between customers and the brand. SEO has been around for a while now, and getting stronger. But it cannot function without the right support from content.

Source:https://bestinau.com.au/5-digital-marketing-trends-that-can-change-your-strategy-in-2019/

Uploaded Date:08 November 2018

A study has managed to identify certain digital marketing trends that will rock 2019. Transparency and privacy will be a major aspect that will keep all players on their toes especially the social media giants such as Facebook and Twitter as well as Google. Marketing will increasingly be more personalized to target specific consumer groups. This is testified by the business intelligence corroborated by Statista claiming that personalized emails had 5.7% higher open rates than those not. Google’s complete stranglehold on the search segment may get challenged thanks to alternative ways of doing so such as by using the Amazon Alexa device. Pinterest and Microsoft are also designing alternative methods to take on this segment. CEOs will increasingly need to adopt a more social approach and be more visible to the audience via social media and other forms. Content will reign supreme as influencers increasingly get leveraged by various brands and media outlets. It also helps humanizing the brands.

Source:http://www.producenews.com/the-produce-news-today-s-headlines/25270-digital-marketing-trends-to-watch-in-2019

Uploaded Date:31st October 2018

The digital landscape is forcing changes across the board, including in marketing. And this is affecting the control that CMOs (Chief Marketing Officers) tend to have in their companies. The Millennium Alliance thus hosted in Dallas, the Digital Marketing and Digital Retail Assembly to allow marketers to speak ongauging ideas to thrive in the present scenario. The first thing all CMOs must do is conduct an internal excitement self-assessment to understand how their products or services are causing excitement in the market. Storytelling must be used as a powerful means for communication across the channels. The companies must adopt the agile philosophy as it allows marketers to react rapidly to evolving patterns. The time and resources available with the marketing team, needs to be holistically divided so that strengths may be focused on. Learning must be constant, whether through formal management training sessions, or by one’s own drive.

Source:https://www.forbes.com/sites/forbescommunicationscouncil/2018/10/22/five-big-ideas-for-how-cmos-can-tackle-the-challenging-digital-landscape/#96de45d7ebff

Uploaded Date:31st October 2018 

Marketing today is a lot about constant noise. There are regular updates on social media outlets such as Facebook or Twitter, followed by evening news, there is just too much information. Digital marketing is inducing brands to stand out by performing eye-catching stunts. That is where the role of thought leadership needs to be specified. It is especially crucial for the B2B sphere. Thought leadership emerged as an academic stream which took references from different fields. However, now marketing and thought leadership are converging at a middle point. Luxoft is one such B2B marketing leader that has devised diverse ways to communicate their thought leadership. A highly popular method to do so is through their company blogs. Another is via company-owned magazines such as Lo Geek and Tech Spark which is the financial services e-magazine. Podcasts can be best used to engage busy people. Increasingly, people are preferring visual content to other forms, so videos need to be liberally used. Ultimately, the role of thought leadership must be to create content relevant to all the stakeholders.

Source:https://www.forbes.com/sites/forbescommunicationscouncil/2018/09/14/marketing-still-demands-intellectual-rigor-no-matter-how-digital-it-gets/#427015021a97

Uploaded Date:16 October 2018

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