Google is by far the world’s largest platform for digital marketing, capturing 92% share across all platforms and generating over a hundred billion dollars’ worth of ad revenue each month. These ads are routed via several agencies, who have immense competition between them. Google Ads thus works on the auction principle. Keyword tracking here becomes essential to gauge business intelligence on what terms and phrases used are leading to greater revenues. One such company is Fastbase, which has developed an algorithm to help companies optimize what they ought to be searching for. More than a billion websites are scanned each week using Google Analytics. In addition, it uses Google In Market Leads to help track keywords, time period and the location for searches. This then prepares a report on what companies searched for which information, so that targeted ads can be provided to them.


Uploaded Date:10 November 2018

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