Digital marketing is here to stay, and only increase in importance. In North America alone, 89% of population has access to the internet. Social media has become the most influential tool within the armory. Some key changes have been effected which have altered the marketing styles to customers. One such method is influencer marketing which uses real persons who are social media stars to advertise for a product. At the other end, there are chatbots which are now more interactive. Marketing research conducted over six countries by Live Person revealed that about two-thirds of those surveyed are using chatbots in their business operations. Even messaging applications such as WhatsApp and Facebook’s Messenger have dived deep into using this aspect. Voice Search is another such tool expected to grow by nearly thirteen percent this year. Challenges abound as many search algorithms based on voice still remain rudimentary. Blockchain is yet another upcoming tool. It needs full-integration with Artificial Intelligence (AI) to reap the full benefits.


Uploaded Date:01 September 2018

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