Like most industries, tourism and hospitality need to wake up to digital trends. While the larger chains with professional managers are faring better, smaller outlets are not being able to keep up. Digital trends are also proving to be especially effective in communicating sustainable forms of tourism. It can also lend voice to greater individuality or authenticity. It has been observed that meaningful pictures can convey the message better than long-winded texts. Use of blogging and rating platforms are an effective method of expanding the reach of digital marketing. In the digital age, it is all the more pertinent that the team responds to feedback, queries or criticism as soon as possible. Online booking- both direct as well as indirect- can also be well boosted using digital platforms.

Source: https://www.tourism-review.com/digital-trends-for-the-hospitality-industry-news10366

Uploaded Date:21 November 2017