It has now been well established that in order to ace the marketing curve, companies need to build a robust customer experience. For this, an organization story goes a long way in establishing the myths and legends surrounding the brand. Apple and Starbucks for instance have garnered attention by creating this story around their brands. Now, they are leveraging this established company story to further up their digital marketing game. There is always a starting point that companies need to work from. The top team needs to be passionate about the brand to be endorsed, as only then will some origin story emerge. Coca- Cola is another example of a company, that has even created a museum commemorating its secret formula.


Uploaded Date:29 July 2019

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