The Social Network ahs released a report titled Hot Topics which has released results from the latest marketing research assignment on social media usage, and topics most discussed. The report mainly consisted of an infographic highlighting the main talking points on various social media outlets such as Facebook and Instagram. This has been done for the English-speaking world comprising mainly USA, UK, Canada and Australia. Facebook has a more mature audience so a more diverse set of topics, while on Instagram youth-related aspects had greater visibility. Video games and general entertainment options saw more mentions on Insta. Interestingly the Earth Day got a lot more proportionate attention on Insta than on FB. The social media platforms use such data to aid their digital marketing efforts as they can gear up their advertisement models around the major topics mentioned or discussed.


Uploaded Date:14 June 2018

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