The modern business world is fraught with several disruptions changing the way work was conducted earlier in the industry. Uber has brought convenience to the taxicab industry, something that Amazon has been doing in the online retail space. Wal-Mart brings access to physical retail. Car Max is one such disruptor which is working like a Wal-Mart but specifically for cars. Carvana meanwhile is doing something similar but for used-cars. It actually has a giant wheel from which instead of candies, it is cars that drop out. Carvana is making use of five key consumer principles, starting with reducing friction between different stakeholders involved. They are using technology to make information navigation easier. This is further giving rise to seamless self-service. For delivery customers are given the choice of their home location too. Its accessibility is increasing with presence in 13 sites at the moment. A sixth principle not yet relevant to Carvana, but may soon be is subscription. Several carmakers such as Volvo, BMW, Cadillac and Porsche have already made use of this system. This combo between creativity and technology is ideal to spawn digital marketing success. Competitors or even entire industries can then be disrupted.

Source:https://www.forbes.com/sites/shephyken/2018/09/09/disrupt-your-competition-lessons-from-uber-amazon-walmart-and-carvana-who-is-carvana/#3d31887017d9

Uploaded Date:26 September 2018