According to some management thinkers, customer service can prove to be the business differentiator. A lot of companies operate at the bare minimum of servicing yet get along well. As long as consistency is maintained at work, even average performance can lead to massive goodwill with customers. Research has thrown up some examples of how to win this challenge. Firstly, customers must not be made to wait, but response time must be the least possible. It looks bad to charge customers for every small piece of work, rather all-inclusive packages work better. Customer service can never be planned at the executive level but must come down from the very top. Social media has proven to be an extremely potent force for digital marketing and its use must be made to the hilt. Finally, all marketing campaigns and work aspects must be measured using data analysis methods.


Uploaded Date:19/06/2017

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