DXC is an old established company, yet works like a startup. It still retains the fleet-footedness of smaller firms, which allows for quick decision making, and rapid execution. The company used the LinkedIn Elevate platform to connect with people. This proved to be the best method to source localized content. It helped in curating employee advocacy. Third party content was also sourced on change management and digital transformation. This proved to be a masterstroke for the internal digital marketing efforts as soon the initiative had ten-thousand members. Employees can even see the performances of their shares not only on LinkedIn, but through the platform also on Facebook and Twitter. This has earned greater engagement than most traditional leaderboard or rewards systems work out.


Uploaded Date:14 February 2018

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